Lindelani- S.W.A.N.K: The Rumours Are True, Swank Is Huge

Swank Jozi is a Joburg-born and based lifestyle brand that is a product of a hustling spirit. Lindelani Nedoboni street aka Mahoota is nothing short of diverse. A multimedia designer who taps into media, streetwear and a bit of tech which includes gaming developments. It all started during his high school days when he used to sell rare items and played around with the internet which then ignited him to start something of his own. “A homie was like Swank would be a dope name” he added. At a young age, for Mahoota everything looked and felt like a good idea so he took it and ran with it- go go hustler!

Describe your creative process

We got a behind-the-scenes scoop of when the magic happens.
“It’s very dynamic. Depends on the mental space that I’m in, the inspiration and the story I’m trying to portray. I look at everything from a canvas rather than the actual final thing.” We get a glimpse at how Mahoota looks at what we’d call- ‘just ordinary’. With not many guidelines that exist in the fashion world, Mahoota merges a lot of elements and creates not only something that is beyond imagination but can be seen and worn everywhere.

Mahoota shares how one of his collection called INGOZI was inspired by the loadshedding that is going on. The design intention was to link how power plants and electric fences with all their signage described the dangers of them- electric, do not touch, danger. “It also resembles the kind of work that we do, our work is electrifying- don’t play with our work!” he exclaimed. The Camo collection is also one for the books of nothing ordinary. With the intention that anyone wearing it blended in with a certain territory, like in the army or military- On the double! “I’ve always seen Camels as fascinating beyond their function.” he added. He then redefined the Camel into a lifestyle - we don’t promise you surviving the safari desert.

Lessons the hardships taught you

With growing his passion from a young age, Mahoota reminds us that no number of years make you immune to tough times.
“I learned this especially during my gaming years, that when playing you doy (get out the game) but no matter how many times you doy you’ve got to pick yourself up and get back in the game.” A true symbol of trial vs error, is never to dwell on what went wrong, but rather to focus on how to move forward. Mahoota goes on to mention how running things at a consistent pace is essential to him. “Having a team strengthens the project” he added. His recent DIY Collab T-shirt drop after-party, taught him that delegating is also one of the elements that keeps Swank INGOZI- GEVAAR!

Qualities you think a designer should have?

Grab a pen and paper cause we got you personality traits that will have people moving with caution around your work.
“Be willing to stick it out. Dedication is important, having the ability to prepare for each season. And lastly know how to do it rather than just doing it.” Mahoota reminds us that a dangerous person doesn’t land on luck and troubleshooting- put in the work!

Creative Nation Magazine is a digital publication that celebrates and showcases the diverse creative talent of our nation. Our magazine provides a platform for artists, writers, photographers, and musicians to share their work with a wider audience.

Lindelani- S.W.A.N.K
“the rumours are true, Swank is huge”