Written by : Nqobile Moya
Stylist and designer Brandon Sandile Thambekwayo best known by his brand name, The Artistic is a creative brand owner, his personality when we spoke to him definitely gave us the “artistic” aura.
Written by : Nqobile Moya
Stylist and designer Brandon Sandile Thambekwayo best known by his brand name, The Artistic is a creative brand owner, his personality when we spoke to him definitely gave us the “artistic” aura. We touched base with him on how he grew his brand and how he’s managed to influence his peers on brand owning, you could tell by just the way he spoke of his brand and achievements that the passion comes from within and its what drives him.
His love for fashion and clothes all started in his high school years, specifically in grade 9 (2015), “I fell in love with clothes without even noticing it, when I was in high school I would often want to buy clothes and sometimes I was not able to buy them myself and I always wanted to wear something that’s different but still in fashion but the clothes were too expensive so that’s when I decided on doing something for myself that I can grow with” the Artistic said.
He went on to explain the name of his brand as a description of who he is “the name ‘The Artistic’ is an explanation of who I am, it’s got to do with everything referring to art, my art in particular.” This mainly focusing on his clothing brand, and part time producing career.
The Artistic has been rated as one of the best stylists in Pretoria based on his big reference from rapper Cassper Nyovest. His brand brought him an opportunity to collaborate with the artist, who had bought a few of his merchandise when it had just been released, just when he thought that was it, Cassper offered him an opportunity to be his stylist, this bringing him at the top and getting a whole lot of clout and recognition to his name. “Cassper was the first big person to buy my stuff and for me it meant everything to know that a big artist somewhere actually loves my work” he told us.
When asked about his brand and what it is to him, he explained it to be a designer brand, he does not want to keep it local, but international, this of course being one of his long term goals that he’s marked for himself in the near future. Going along with his inspiration from designer brands such as Christian Dior, Louis Vuitton, Balenciaga, Calvin Klein, and Versace.
On the local side of things The Artistic mentioned the brands AMA Kip Kip who he’s currently working with, Petrol or Milk which is run by Siyabonga Khumbela who is well known for his ancillary brand Bambata, as the brands that have inspired him to drop a brand of his own.
He left us with a few words when asked how he would advise a person who is still in the process of building their own brand saying, “As a brand owner you have got to have a lot to propose to people before you start making a noise about it, because you could propose the idea and people will like it, but fail to execute, make sure you keep up with what you promised people.”
If you’d love to know more about The Artistic and be familiar with his brand check out his social media pages:
Instagram: @its_the_artistic_one
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